16 июл. 2006 г.

Google Yellow Pages? Google SERPs map enhanced local directory listings

Donna Bogatin:

Is Google planning the "World's Yellow Pages"?

Google Search Results Pages (SERPs) are returning prominent, enhanced, top-of-the-page “Yellow Pages Style” listings for individual business lookups.

The Google “Yellow Pages Style” top-of-the-page enhanced listings feature:

  • Large interactive map (3.5” x 1.5”) with business location indicated
  • Business name
  • Trackable business Website URL link
  • Complete business address
  • Business telephone number
  • Business “Star” ratings
  • Link to reviews of business
  • Link to directions to business
  • Link to “more local results”

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The content featured in Google “Yellow Pages Style” top-of-the page listings suggests Google is targeting future listings enhancements to further monetize and leverage Google SERPs.

Google has integrated Google Checkout with AdWords. The Google "Yellow Pages Style" top-of-the-page enhanced listings also present many opportunities for Google to solicit more money from its current advertisers, as well as attract new advertisers.

Here are my revenue-generating suggestions for "Google Yellow Pages":

  • Business telephone number: Pay-Per-Call or Click-To-Call
  • Business name: Video advertisement showcasing business
  • Business Website URL: Google Checkout for online purchase
  • Business Rating/Reviews: Click for Reservation
  • Directions to Business: Click for Car Service

The Google “Yellow Pages Style” enhanced, top-of-the-page listings are returned for individual business lookups, such as a specific restaurant, and location-specific business searches, such as a search for restaurants in a specific city.

The Google “Yellow Pages Style” enhanced, top-of-the page listings may ultimately supplant Google’s "Local results for" feature:

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I have been tracking Google’s steady vertical integration with Google.com. SEE:

“Google.com ‘refinement boxes’: future classifieds ‘complete solution’?”

“Google Base obtains the world’s content for free, Google.com capitalizes on it”

"Google targets $100 billion Yellow Pages industry?"